Our mission is to promote climate literacy by building an extensive lexicon of word definitions written by experts on the frontlines.
We are curating a just database of words, books and stories, centering frontline voices and pioneers on climate discourse.
WHY WE EXIST
Words are the fundamental carriers of meaning in language, and climate literacy is worryingly low. We are living in one of the most definitive decades in human history and the climate conversation has been evolving at an accelerating pace in recent years. There is a narrow window for action and, without the right words, the right solutions will not be found in time.
A 2023 survey found:
- Less than 5% of American respondents are considered highly climate literate
- Only 15% of respondents in Germany, France, Italy, UK and USA prove to be climate literate
Increased climate literacy correlates directly with increased climate action. The same survey found those with high climate literacy are more than three times as likely to make an active effort to tackle climate change.
We believe knowledge is power and taking informed action is contagious. We also believe we have the resources and ideas we need to meet global climate targets.
Allianz Climate Literacy Survey 2023
WHAT WE DO
We invite authors, scientists, Indigenous leaders, policy-makers, explorers and designers to select a word that is central to their climate work and define it in their own voice. We support each definition with factual information, photographic evidence, literature and resources for further learning.